HPHC’S 50th Anniversary Brand

CELEBRATING 50 YEARS OF COMMUNITY & INNOVATION

Harvard Pilgrim Healthcare came to CSA to create a brand celebrating their 50th anniversary year. Along with designing the year-long suite of activation assets, I created the illustrations that became the main expression of HPHC’s anniversary brand.

ROLE: Designer
SKILLS:Brand Identity Design, Illustration
CREATED AT: Carbone Smolan Agency

Line illustrations embodying celebration and community were activated during the entirety of 2019 on all of HPHC’s brand touchpoints: the HPHC website, printed communications, event signage, etc.

HPHC’s core brand color palette and typography were given a year-long celebration with the line illustrations.

HPHC’s website, email communications and social media platforms used a suite of core illustrations: balloons, fireworks and birthday cakes.

Throughout the year, events held or sponsored by HPHC proudly displayed the 50th aniversary brand. The Finish at the 50 race, held at Gillette Stadium, cheered runners on with messaging and illustrations.